What You’ll Learn
In this course, I will share the Airtable base we use to manage Facebook ads and responses in our land business.
We will cover how to get a copy of this base, discuss the various tables and their relationships, and explore how the data flows from Facebook leads to Follow Up Boss and Mailchimp using Zapier automation.
This step-by-step guide will help you quickly set up your system for organizing, tracking, and automating your land business leads and marketing efforts.
Videos in This Course
Quick Summary Overview
Get a high-level look at the Airtable base and understand how everything fits together.
Install/Copy Base
Learn how to duplicate our Airtable base and set it up for your business.
Properties
Explore how we store property details, including relevant fields and data types.
Property Counties/Marketplace Location
Dive into how we track property regions and marketplaces for targeted advertising.
FB Accounts
Set up multiple Facebook accounts and manage different campaign types in one centralized place.
Ad Copy
Store, edit, and track ad copy versions for better organization and testing.
Ads Posted
Record each ad posted, including creation date, location, and performance metrics.
Ad Responses
Automatically capture and organize leads generated from your ads directly into Airtable.
Premium Upgrade – Automation
Automate adding leads to Follow Up Boss (with bonus steps for adding leads to Mailchimp).
In this premium module, you’ll learn exactly how to use Zapier to automate the process of moving leads from Airtable into Follow Up Boss, and optionally into Mailchimp
for email marketing.
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